es between Chinese and WesternР3. How should I deal with the gift ?Р4 / 7 2015 / 12 / 23РChinese will appreciate the gift ?private.РWestern will open the gift face to face and ?express gratitude.РConclusionРChinese are reserved, modest. They ?are always belittle themselves to ?express their respect to others.РWestern are straightforward. They? think that all men are created equal.Р5 / 7 2015 / 12 / 23РAcknowledgementР[1] Seong-Yeon Park. parison of Korean and American Gift-giving Behaviors [J]. Psychology & Marketing. 1998, 15 (6): 577. ?[2] 张耀健. 从中西送礼的习俗看中西方文化差异[J]. 考试周刊. 2011, (70): 47.?[3] 贾玉新. 跨文化交际学[M]. 上海: 上海外语教育出版社. 1997.?[4] All of the pictures from the .Р6 / 7 2015 / 12 / 23РThanks to Xin Shu help me to modify the PPT.РReferencesРThank you for your attention !Р7 / 7 2015 / 12 / 23