2016LEGO SH Disneyland Store Soft Opening Plan 迪士尼上线计划

ile it will be the largest one in the world.РObjectiveРThrough the event opening event, to spread the awareness of LEGO Disney Store, by synergizing press publicity.РTo deliver the great store experience to media and target consumers through the event. РTo drive Disneyland traffic to LEGO Store, and create WOM of the first batch store visitors, to amplify store’s awareness coverage.РThe first LEGO® Store in China.РDo something new.РChinese traditional opening elements in LEGO Store.РLEGO DNA.РKeep heating from Soft Opening to Grand opening.РStrategyРEvent Design & VenueРOption 1- Parterre Beside the LEGO STOREР迪士尼购物中心Р迪士尼小镇入口РLEGO STOREР百脑汇大街РOption2 ?LEGO STORE 正门РOption1?LEGO STORE 侧面花坛РOption 1- Parterre Beside the LEGO STOREРArea PlanР3D giant moduleРstageРreceptionРinterviewРBird View