is, highly unpredictable, psychological developments, all of which has profound implication for parents. The jolting contribution of this work is its mobilization of strong evidence that much parental influence is not only weak or transitory but also illusory. ? Discussion: ? 1. Why do advertisers try hard to market directly to children? ? 2. How is child advertising made as scientific as possible? ? 3. What can we learn from psychologists' experiments on children's response to ads? Analysis of the text: ? Part I (1-3) ? Part II (4-7) ? Part III (8-9) ? Part IV (10-13) ? Part V (14-17) ? Part VI (18-27) ? Part I (1-3) ? Purpose/function of the part ? Introducing the topic (the debate): can a child aged about 6 really understand advertisements?
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