Conducting an internal analysis ? anizational resources, capabilities, activities, and culture: v Strengths (petencies) create value for the customer and strengthen petitive position of the firm. v Weaknesses (things done poorly or not at all) can place the firm at petitive disadvantage. ? Steps 2 and bined are called a SWOT analysis. (Strengths, Weaknesses, Opportunities, and Threats) Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 8– 10 Strategic Management Process (cont ’ d) ? Step 4: Formulating strategies ? Develop and evaluate strategic alternatives ? Select appropriate strategies for all levels in the organization that provide relative advantage over competitors ? anizational strengths to environmental opportunities ? Correct weaknesses and guard against threats
全文预览
