t p:// ./WS01/cL0108/32801.ht mРSWOT anal ysi s on Chi na medi ca I de vi ce ent er pr i s e in I owe r ma r ke t .SHANGLi yan, S chool of Busi nes s Admi ni az' at i on,ShenyangРPhar ma ceuac MUmve r si t y, Shenyangl I OY) 16, Chi naР 【Ab s t r( 21 C t 】Obj ect i ve Fi nd out t he devel opi ng st r a t egy i n l ower mar ket of Chi na medi c al de vi c e ent er pri s e.Р Met hods us e SWOT anal ysi s me t hod,ana l ysi s t he oppor t uni t y and t hr ea t ,st r e ngt h and wea kne ss ofР Chi na medi cal devi c e ent er pr i se i n l ower market .Res ul t s and concl us i on Chi na medi c al de vi c eР en t er pr i s e onl y t a ke a dva nt age of t he oppor t uni t y and st r eng t h c an s t andi ng 011 t he l ower mar ket .Р 【KeY W0 r d S】Medi cal Devi ce;Lower Mar ket ;swoT Anal ysi s
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