基于主题聚类的我国直播电商研究进展述评

show that since РРthe launch of live e-commerce research in 2016, attention of research has been continuously upgraded, and achieved РРexplosive growth in 2020. Four classification themes have gradually formed: consumer psychology and behavior of РРlive E-commerce,live plus" media integration development, agriculture-related live e-commerce, business models РРand their normative development, subject content has obvious interdisciplinary and professional attributes. Future re­РРsearch should be focused on the expansion of research perspectives , methods and contents.РРKeywords: live e-commerce ； live commerce ； live video streaming ； media ； consumerРРР -33-