上海促进体育消费的举措研究

资机制。4.加强人才队伍建设。一是加强体育社会组织人才队伍建设,将其纳人体育人才培养统一规划,造就一支专业化、职业化的体育人才队伍。二是对社会的体育指导员进行专业培训,使其所开设的体育培训班或者体育场馆更具专业水准。三是对于有经济条件的高校,需要积极引进体育设施,通过体育专业课等形式开展体育教学工作,培养专业化体育教学与研究人才。口责任编辑:王学仁MainMeasurestoPromotetheSportsConsumptioninShanghaiAbstract:Citybrandisthecoreconceptandfocusofacityintheprocessofpromotingitsimage.Weshouldseethatthereareobvious”positivefeedback”mechanismbetweensportsconsumptionandcitybrand。relyingoninternationalwell—knownsportseventandworld—classsportsstarstohavea”hugeattraction”ofsportsconsumptiondemandintheworld,fastrestoreglobalandlocalresidents’attitudeandconfidenceonthecity,andtransferthestrategicdevelopmentplanandcorevalueofthecity,whichplaysagreatroleinpromotingurbanvisibilityandhighlightingthecity'sinfluence.Keywords:Sportindustry;Sportsconsumption;Citybrand---——44·--——万方数据