economic losses due to the influence of the epidemic. The economic Рdevelopment of the hotel industry is in a new predicament. Hotel enterprises also urgently need to take emergency Рmeasures to alleviate the impact of the epidemic on hotel management. Based on the overall influence of COVID-19 on Рthe domestic industry, this paper analyzes the current situation and the causes of the difficulties in the hotel industry. РThen, according to the development trend of the epidemic situation in the future, this paper puts forward corresponding Рcountermeasures and suggestions for the marketing management of the hotel in the post epidemic environment.Р Keywords: hotel industry; marketing management; current situation and dilemma; strategy; post epidemic periodРРР040 2021年10月 www.szjjxsk.com
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