需求更精细,愿意为宝宝提供全方位的专业护理Post90momsaremoresophisticated人均购买母婴品类数Averagebaby&KidsCategorypurchasedinMAT20P6,NationalChina5.24.5Pre85Moms85前妈妈Post90Moms90后妈妈90后妈妈需求更精细Moresophisticated数据源:凯度消费者指数,婴童样组,0-6岁婴童,全国一到五线城镇,2019P7-2020P6*婴童品类包含:婴幼儿配方奶粉(1段-4段),婴幼儿辅食,婴儿纸尿裤,婴幼儿湿巾,婴幼儿洗发水,婴幼儿沐浴乳,婴幼儿身体护理,婴儿爽身粉,婴幼儿口腔护理,儿童液态奶,儿童奶酪DataSource:KantarWorldpanel,Baby&KidsPanel,UrbanChina,0-6yrs,2019P7-2020P6*Baby&KidsCategoryincludesInfantmilkpowder(S1-S4),Infantnutritionfood,Diaper,Wiper,Shampoo,Personalwash,Bodycare,Bodychill,DentalCare,Kidsliquidmilkandkidscheese婴幼儿润肤露BodyCare婴幼儿湿巾Wipe长效滋润Moist添加木糖醇Xylitol胚米精华RiceEmbryo山茶精华Camellia婴幼儿配方奶粉IMF(S1-S3)4段奶粉GrowingupFormula10解码新常态下婴幼儿品牌的增长新路径UnlockBabyBrandGrowthUndertheNewNormal把握消费者核心需求TracktheNeedsExpansion聚焦主力人群诉求FocusKeyTargetNeeds布局渠道格局转变SeizeChannelEvolvement11
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