its domain. Р4.2. Study 2 – item generation and expert review Accurately defining GMO and delineating its domain allows the development of scale items that can measure the strength with which each dimension exists in anization. To generate a pool of items the literature was thoroughly reviewed and the interview narratives analyzed (Churchill, 1979); this generated a total of 60 items. At this stage several issues were taken into consideration, including wording clarity, redundancy and response formats (De Vellis, 1991). Following the initial item generation, content and face validity (Netemeyer et al., 2003) was established using 10 judges to undertake the appraisal of those items in a 5-point evaluation scale in terms of representativeness, specificity and clarity (e.g. Haynes, Richard, &
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