munication module, etc., can be geared to the needs of a wider range of user groups to provide 24-hour dynamic information, business and the public, of course, also can be in trade background printing paper, financial information can also be realized in the POS service. Multimedia merce can understand is a full range of media services and business services, railway stations, bus stations and the airports and hotel lobby or large shopping malls can achieve multimedia merce. Р译文旅游电子商务发展研究РHartono EР摘要旅游业是信息密集型的服务产业,移动互联网的出现改变了原有传统信息交流方式。旅游消费者不再是单方面接受旅游企业信息,而是多元化、深度化了解旅游资讯。旅游电子商务企业利用互联网便捷和可定位的优势,可以将传统信息内化进入企业营销客户端,使得旅游消费者能多方面、多角度接触旅游资讯。旅游消费者面对多种选择,其旅游方式也会越趋于个性化。移动互联技术的高速发展,在线旅游市场格局也在急剧变化。此时,旅游电子商务企业应顺势而为,将网络出行服务更精细化和多元化。目前,旅游用户利用互联网或者通过旅游电商企业很方便就能获取旅游资讯,或者预定和支付旅游产品或服务。就长远而言,旅游电子商务企业服务范围将不断延伸,
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