anda allows the small and medium-sized enterprises to face the world, by cross-border electric business platform to ensure that product information is more transparent. Through the platform of information gathered, small and medium-sized enterprises can search for the latest market demand and customer demand in time, and with specific production sales, overseas buyers and terminal consumers have e the possible potential customers. Small and medium-sized enterprises implement cross-border merce in international trade business, the has replaced the small and medium-sized enterprises in the past transmit an order from above, on the private enterprise the role of middle managers, it promoted the anization structure to develop in the direction of diversification. Application of cross-border e-
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