elovestoryofNiulangandZhinu,enerations.Yettheseancienttraditionsandcustomsareslowlydyingout.ManymodernChinese,particularlyyoungsters,seemtoknowmoreaboutStValentine'sDayonFebruary14,characterizedbybouquetsofroses,andlelightdinners,thantheydoabouttheirhome-growndayforlovers.EvenQixiisnowadaysreferredtoasthe"ChineseValentine'sDay."MoreandmoreyoungChinesepeoplebegintocelebratethisdayinaverysimilarwayasthatinwesterncountries.FewerpeoplethaneverwillgazeattheheavensonSaturdaytopickoutthetwostarsshiningbrightoneithersideoftheMilkyWay,thatis,ifpeopleevenknowonwhichdayQixifalls.Therearereadyremindersdottedabout,intheformofbigadssaying"SalesonChineseValentine'sDay!"inshops,hotelsandrestaurants.Butfewyoungwomenwillmarkthefestivalwiththeirboyfriends,ortakepartintraditionalactivitiestoprayforcleverness.