...... .................. 12 5.1.4 威胁..................................................................................................... .................. 12 5.2 竞 争策略..................................................................................................... ................. 12 5.3 战 略目标..................................................................................................... ................. 12 第 六章品 牌推广..................................................................................................... .. 13 6.1 活 动策划..................................................................................................... ................. 13 6.1.1 医 院成立新闻发布会........................................................................................... 13