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华为技术与中兴通讯的国际化战略比较研究

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ent high-tech R&Dcapabilities 2Large-scale production and operation 3Domestic labor cost advantage will remain for some time 4Superior service and quick response tocustomers ’demand petitive advantage8 Weakness: 1North American high-end market has not been effectively broken 2Huawei, ZTE financial performance declined 3Difficulty ininternational management Based onthe panies ’comprehensive parison the article aattempt tosummarize the law ofthe panies ’ development overseas and put forward anumber ofinternational experience, inspiration and lessons munication manufacturers First ofall, inmarketing area enterprise can take “Countryside first, Cities second ”strategy according totheir specific circumstances. Marketing route can follow the Chinese government's diplomatic route. When enterprise

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