eorist, introduced the concept of face to illuminate patterns of behavior, defines face as“ the positive social value a person effectively claims for himself by the line others assume he has taken during a particular contact ”(1967: 5). One person can maintain face by having his/her word accepted and acknowledged by others in interaction on the assumption that the speaker has taken into account his/her position in society. Ifone carries out actions or takes part in activities that would be awkward to face up to, he/she may lose face. In other words, once a person takes ona self-image expressed through face, he/she is expected to live up to it, refraining from actions that are either above or beneath him/her status, and often from performing other actions that may be costly to him/her. - 7-
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