性和它所承载的道德价值观,因而误导了许多受众的价值取向, 至媒体的公信力日趋下降,造成非常严重的后果。关键词: 标题党标题党的成因标题党的危害 Title Party Harm and Prevention Abstract : Today, allof the media world in the amount of information carried bya multiple of geometric growth, we are in the era of information explosion, particularly in the title of the party at the forefront. It isa product of the mass media, the environment of the digital media age plays a very important impact. Many media like to use the title of the party to seek to attract readers, but it was virtually ignored the intrinsic properties of the press and the moral values it carries, thus misled many media audience values, resulting in decreased credibility of the media, resulting ina very serious consequences. Key words: Title Party ; Genesis title party ; The title of the party harm