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酒店业环保广告的有效性研究

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17(36):225-228. Р [4] Nielsen. (2018). Was 2018 the year of influential sustainable consumer? https://www.nielsen.com/us/en/insights/article/2018/was-2018-the-year-of-the-influential-sustainable-consumer/ Р [5] Schuhwerk, M. E., Lefkoff-Hagius, R. (1995). Green or non-green? Does type of appeal matter when advertising a green product? Journal of Advertising,24(2):45-54. Р [6] Case, S. (2004). Eco-labels: Making environmental purchasing easier? Green Procurement,12,32-36. Р [7] Bailey, A. A., Mishra, A. S., Tiamiyu, M. F. (2018). Application of GREEN scale to understanding US consumer response to green marketing communications. Psychology & Marketing, 35,863-875. Р [8] 赵立勤.浅析广告质量和广告效果的关系[J].企业技术开发,2006(02):83-85. РР [9] 杨海军.广告舆论传播研究[D].复旦大学,2011. РР???????РР???????8/view-15345553.htm

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