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迪士尼收购皮克斯

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nd Disney signed a contract to begin the 13-year cooperation.РAfter the production of Toy Story 2, Pixar and Disney had disagreements.РEarly 2004----The panies attempted to reach a new agreement.?Mid-2004----They broke pletely.РNegotiations between panies resumed following the departure of Michael Eisner(CEO) from Disney.РJan 24th, 2006---- After Robert Iger (President and CEO) assuming office, Disney ultimately agreed to buy Pixar for approximately $7.4 billion in an all-stock deal.РPEST-Walt DisneyРEconomicРPoliticalР1. The animation industry ? enjoys tax benefits.?2. Tighter regulations? regarding products safety?3. Political differences are an? obstacle to International ? trade.РThe U.S. economy ? continues to expand?2. The animation industry ? is one of the fastest? growing industries

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