ch18destinationmarketing(营销管理,菲利普·科特勒教

priateinfrastructurerunsignificantrisksViolence,politicalinstability,naturalcatastrophe,adverseenvironmentalfactors,andovercrowdingcanalldiminishtheattractivenessofadestinationWhatwastheeffectof9/11onUSTourism?©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458 Kotler,Bowen,urwhencarryingcapacityisexceededatthedestinationEnvironmentalImpactAssessment(EIA)©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458 Kotler,Bowen,andMakensStepsinEnvironmentalImpactAssessment(EIA)Inventorythesocial,political,physical,andeconomicenvironmentProjecttrendsSetgoalsandobjectivesExaminealternativestoreachgoals©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458 Kotler,Bowen,andMakens