re Review and Future ResearchР 1 , 2Р DONG Chun-yan ZHENG Yu-huangР , , , , Р 1. Dongbei University of Finance and Economics Dalian Liao Ning 116025 ChinaР , , , Р 2. Tsinghua University Beijing 100084 ChinaР , ,Р Abstract This paper systematically and thoroughly reviews summarizes and analyzes past research on con-Р , , ,Р sumer self-control paring the definition measurement mechanisms and influencing factors of self-control a-Р , ,Р mong various theories time-inconsistent preferences hot emotion -cool cognition processing system ego-deple-Р , , ,Р tion construal level over-control and justification heuristic. Finally we propose some suggestions for future re-Р search under Chinese socio-cultural background.Р Р Key Words consumer self-control literature review future researchР 责任编辑月才Р 177
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