767.Р MethodsandTrendsofProductEmotionalDesignР YINJian-guo&WUZhi-junР (IndustrialDesignCenter,HunanUniversityofScienceandTechnology,Xiangtan411201,China)Р Abstract:Productemotionaldesignemergedfrom intelligentinteractivetechnologyandexperienceeconoРmy.onnotationfocusesontheuser’sinternallyemotionalneeds,infusesusers’expectedemotionalРfactorsintoproducts,andmakestheusersgetemotionalinteractingvaluesintherealizingprocessofproducts’Рtechnicalfunctions.Whendesigning,emotionaldesignsarealwaysrealizedthroughthreelevels,thatisouterРtangiblelevel,middlebehaviorlevelandinnerintangiblelevel.“FormFollowsFunction”,thedesignphilosoРphyputforwardbyFrogDesignInc’s,asesofdesigncorrespondwiththeemotionaldesignРphilosophy.Р Keywords:emotionaldesign,productdesign,designmethods,designtrendsР (责任编校谢宜辰)Р 163