erform without thinking Рabout them. Р Р 桝 LFRED NORTH WHITEHEAD Р Р Р I got a phone call one day from a friend who had recently opened an Indian jewelry store in РArizona. She was giddy with a curious piece of news. Something fascinating had just happened, Рand she thought that, as a psychologist, I might be able to Р explain it to her. The story involved a certain allotment of turquoise jewelry she had been Рhaving trouble selling. It was the peak of the tourist season, the store was unusually full of Рcustomers, the turquoise pieces were of good quality for the Р prices she was asking; yet they had not sold. My friend had attempted a couple of standard Рsales tricks to get them moving. She tried calling attention to them by shifting their location to a