2019年冰箱市场半年报简版

5%0%?线下-5%-10%-15%-20%?线上-25%?60%50%40%30%20%10%0%?2.6%1.4%?2018?2019?同比10.7%?10.5%6.9%27.1%?25.0%17.2%?7.1%29.3%?12%10%8%6%4%2%0%单门?双门?三门?多门?对开门?单门?双门?三门?多门?对开门数据来源:中怡康线下月度/线上周度数据监测-8-25%20%15%10%5%?2019年H1线下双门各容积段零售量份额及同比变化双门需求:190L+倾向风冷、190L-倾向直冷量份额?量同比行业:-5.4%?行业:-22.4%?250%200%150%100%50%0%-50%0%150-170-190-210-230-250-270-290-310-330-330+?150-170-190-210-230-250-270-290-310-330-?-100%15021437167217341873206326533039332435305758均价注:风冷+直冷=100%?风冷?直冷?824106011151586186423612398250519192619数据来源:中怡康线下月度数据监测-9-三门需求:线下大容积高价,线上小容积低价2019年H1三门市场各容积段零售额及增幅变化20182019同比+7.7%线下均价线上1.3%0.4%0.5%9.9%3.8%2.9%2018201918.6%19.5%43.3%0.7%120911.8%171921.6%199612.7%245230.1%27272.2%27192.4%328210.83553%7.6%7202200-220-240-260-280-300-320-340-340+91915051979217232833497394142166387数据来源:中怡康线下月度/线上周度数据监测-10-