astructuredplanningmethodthatevaluatesthosefourelementsofaprojectorbusinessventure.InSWOTanalysis,strengthsandweaknessareinternalfactors,whileopportunitiesandthreatsareexternalfactors.pany,product,place,industry,orperson.Itinvolvesspecifyingtheobjectiveofthebusinessventureorprojectandidentifyingtheinternalandexternalfactorsthatarefavorableandunfavorabletoachievethatobjective.SomeauthorscreditSWOTto AlbertHumphrey,wholedaconventionattheStanfordResearchInstitute(now SRIInternational)inthe1960sand1970susingdatafrom panies. However,HumphreyhimselfdidnotclaimthecreationofSWOT,andtheoriginsremainobscure.Thedegreetowhichtheinternalenvironmentofthefirmmatcheswiththeexternalenvironmentisexpressedbytheconceptof strategicfit.anizationstosetachievablegoals,objectives,andstepstofurtherthesocialchangeor
全文预览
