alliance takes a mitment of resources- travel, a pool of dedicated people, test bed facilities, time to internalize and test what has been learned. pany may not make this effort if it doesn't have clear goals petence building.Р Another way of losing is forgoing opportunities to petencies that are evolving in existing businesses. In the 1970s and 1980s, many American and panies like GE, Motorola, GTE, Thom, and GEC chose to exit the color television business, which they regarded as mature. If by "mature" they meant that they had run out of new product ideas at precisely the moment global rivals had targeted the TV business for entry, then yes, the industry was mature. But it certainly wasn't mature in the sense that all opportunities to enhance and apply video petencies had been exhausted.
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