eate value in this industry have been much more than that of animation itself, that means animation derivatives play the important part in earnings. Due to the creation and development of Animation derivatives, Disney has reached a mature state and has e parable empire of the Рderivatives. By analyzing the Disney animation data to obtain profit of the derivatives, it not only relies on single ess, but also bases on a set of industrial chain providing diversified support for derivatives. This paper analyzes the profit pattern of Disney animation derivatives and puts forward my own opinions and suggestions for the sake of the booming development of Chinese animation derivatives.РKey words: Disney; animation derivatives; profit model Р作者简介:曹璐梅,(1991—),女,山东平度人,毕业于大连艺术学院,文学学士,现任职于青岛求实职业技术学院宣传部。
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