, the enterprise not only may guarantee the new product investment decision-making is quickly accurate, moreover is helpful to reduces the new product the market risk, saves the new product promotion the large amount expenditure, effectively reduces the new product the cost expense. Extends through the brand, the enterprise may strengthen the brand effect, the increase brand this intangible asset economic value and the core brand image, enhances the overall bination the investment benefit. Especially brand which newly extends under the new technology environmental condition, not only may rapidly promote the product in the time according to the market shift which adapts with it, moreover changed the traditional brand formerly purely to depend upon the self- strength to develop and to extend
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