nt inevitably request, es the only way which the brand gets older. Modern society, technology advancement increasingly quick, some professions product life cycles more and more are also short, simultaneously, the society expends consciousness, the expense idea change frequency also gradually speeds up, this can affect the product market life. Therefore, must unceasingly renew the brand the connotation, the maintenance brand vitality. If the Coca-Cola, establishes from 1886 until now had more than 100 years history, it therefore could maintain prosperous, a very important reason is it unceasingly pours into the new connotation for own brand. It has until now used more than 30 advertisements subjects, more than 90advertisements slogans, the goal is, unceasingly adapts and meets the new need.
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