eded accurately and constantly update them.Р In the last several years, however, newer software systems and advanced tracking features have vastly improved CRM capabilities and the real promise of CRM is ing a reality. As the price of newer, more customizable solutions have hit the marketplace; competition has driven the prices down so that even relatively small businesses are reaping the benefits of some custom CRM programs.Р In the beginning...Р The 1980's saw the emergence of database marketing, which was simply a catch phrase to define the practice of setting up customer service groups to speak individually to all of pany's customers. In the case of larger, key clients it was a valuable tool for keeping the lines munication open and tailoring service to the client's needs.
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