MissionTorefreshtheworld...Toinspiremomentsofoptimismandhappiness...TocreatevalueandmakeadifferenceVisionPeople:Beagreatplacetoworkwherepeopleareinspiredtobethebesttheycanbe.Portfolio:Bringtotheworldaportfolioofqualitybeveragebrandsthatanticipateandsatisfypeople'sdesiresandneeds.Partners:workofcustomersandsuppliers,togetherwecreatemutual,enduringvalue.Mission,Vision&ValuesValuesIntegrity:ountability:Ifitistobe,it'mittedinheartandmindQuality:Whatwedo,wedowellLeadership:ThecouragetoshapeabetterfutureLet'sLOGOHappinessPassionVigorFocusontheMarketFocusonneedsofourconsumers,customersandfranchisepartnersGetoutintothemarketandlisten,panyoperatesafranchisedsystemdatingfrom1889whereTheCoca-panyonlyproducessyrupconcentratewhichisthensoldtovariousbottlersthroughouttheworldwhoholdanexclusiveterritory.