外贸商函10C

订货(who),要什么货(what),何时需要(when),货物发往何处(where),如何付款(how)。如果取消订单,应该明确原因(why)。Р(6)简洁(Conciseness)原则:语言精炼、话说言简意赅,避免陈词滥调,尽量使用“小词”、短句,写短篇。РOwing to the fact that petitor’s price is much lower than yours, we cannot accept your offer. РBecause petitor’s price is much lower than yours, we cannot accept your offer.Р(7)礼貌(Courtesy)原则:语气和态度应该体现出诚恳和礼貌,以示尊重对方。体现一种平等待人处事的态度。РDear Sirs, we are sorry you have misunderstood us. РDears Sirs, we are sorry we didn’t make ourselves clear.Р(8)具体(Concreteness)原则:注意用词确切,恰到好处,各条款或观点要明确、不抽象、笼统,与所要表达的意思相符。РOur apples are excellent.?Our apples are juicy, crispy and tender. Рpany is our big buyer.?pany did more than one million USD worth of business with us in 2004.Р(9)个性(Character)原则:力图突出个性,以便给读者留下深刻的印象。不应完全采用通俗的写法及说法,可根据实际情况,创造独特的语言及多角度的思考方式,努力做到立意新鲜、构想新颖,给对方予强烈的印象与感觉。