Resources?Implementation Plan?Marketing Budget?Evaluation Methods7Brought to you in association withMission StatementA clear, concise description of:anizational identity What business is anization really in Results anization wants to plish8Brought to you in association withSome considerationsA mission statement describes who anization is and what business it’s really in.It’s what makes anization go–reflects its internal and external perception.It must be understood by everyone.It drives anization and dictates how things are done.It should be kept simple.9Brought to you in association withMission StatementMcDonalds Restaurants“Quality, Consistency, Cleanliness, Service.”10Brought to you in association withExecutive SummaryAn overviewReadable and conciseSummary of main objectives of the plan
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