and supervision, environmental conservation and circular economy, moderate consump鄄Рtion and natural temperament, quality assurance and perceiving quality, protecting animals and consumption ta鄄Рboo. Based on the six factors, six China蒺s consumer groups were designated: rights protection and supervision,Рadaptive natural temperament, ignoring and ignorant, blind excessive, frugal indifference and responsibility con鄄Рsumption, with distinctive characteristics for each group. This can help corporations track the social responsibilityРconsumption tendency, compare research consumption values, identify effective target markets, and formulate so鄄Рcial responsibility strategy and marketing strategy.РKey wordsР : Social Responsibility; Consumer Behavior; Scale Development; Group SegmentationР 43
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