service refers toР ___________.Р a. tailored logisticsР b. mass logisticsР c. effectivenessР d. efficiencyР (b; p. 7)Р8. Which of the following is not a reason for the increased importance of logistics?Р a. growing power of manufacturers 应该是零售商Р b. reduction in economic regulationР c. globalization of tradeР d. technological advancesР e. all of the above are reasonsР (a; pp. 7–10)Р9.9. TheThe ______________________ conceptconcept suggestssuggests thatthat therethere areare anan ever-increasingever-increasing numbernumber ofofР marketmarket segmentssegments withwith distinctdistinct preferences.preferences.Р a.a. rhochrematicsrhochrematicsР b.b. relationshiprelationship marketingmarketingР c.c. marketmarket demassificationdemassificationР d.d. nicheniche marketingmarketingР (c;(c; p.p. 8)8)
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