the library must be through marketing to attract users to make better use of Рthe library. Based on the investigation of 31 provincial public library marketing present situation, this paper analyses the practices of different marketing methods, such Рas micro-blog marketing, video marketing, RSS marketing and so on. Then, the authors summarize the marketing characteristics of provincial public libraries. Finally, Рthe authors put forward corresponding countermeasures, including setting up a special marketing department, updating social platform content and so on, in order to Рstrengthen the library marketing ability and improve their construction to meet the needs of the readers.Р Keywords: Public Library; Library Marketing; Marketing MethodsР (收稿日期:2015-07-23;编辑:杨代庆)Р52 2015年第10期(总第137期)
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