sion about the size of the target market from this base data. It is sufficient for you to summarize the results of this investigation in your presentation of the business idea. The same is true for your target customers; you will need only a loose definition of who they will be. Describe why your business idea will offer a special value to this group in particular, and why this group is financially the most interesting to you. You will always petition - both direct, panies that offer a similar product and indirect, from substitute products that can also fulfill the customer's need. A noodle petes not only with other noodle manufacturers, but also with rice and potato producers and bakeries in particular and, more generally, with all other foodstuffs as well. Your business idea will need to
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