geinbusinessactivities.FranchisingTakelesscapitalinvestment,andgettheamountofmoneyearnedmoderate.Theadvantagesoffranchisingincludeshighlevelofcontrol,highlymotivatedbusinesscontactwithmarketknowledge,money.Andfranchisingcangiveprotectionofpatents.Thedisadvantageoffranchisingincludesproblemswithlocallegislation,highcostofmarketingpackagetosupportfranchisees.Costandtimeinvolvedinfindinggoodfranchisees.Licensing:Licensingisauthorizedtooperate,mercialoperationmodeinthespecifiedtime.Licensingininternationalmarkettakelessinvestmentandgetlessreturn.Theadvantagesoflicensingincludesaprolongeddepreciationofatargetcountry’scurrencymayalsoswingamanufacturerfromexporttolicensing.estheproblemofhightransportationcost,petitiveintargetmarkets.Politicalriskislowerthanwithequityinvestments.Manyhostgovernment
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