···········································································7 3、企业和竞争对手的竞争状况分析·················································8 4、企业与竞争对手的广告分析·························································9 5、SWOT分析··················································································10 第二部分广告策略 1、广告目标························································································12 2、广告目标市场策略········································································12 第三部分广告计划 1、广告诉求························································································14 2、广告表现························································································14 3、广告活动························································································22
全文预览
