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中山大学市场营销学选择题题库

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creating the best dumplings . The dumpling filling preparation and homemade dumpling wrapper could be considered Bernardo ’s _________. a. outsourcing genius b. less critical resources c. holistic marketing effort d. petency (moderate) ( 核心竞争力) e. outbound logistics 4. Which of the following is NOT a characteristic ofa petency? a. It has applications ina wide variety of markets. b. It isa source petitive advantage. c. It makes a significant contribution to perceived customer benefits. d. It is difficult petitors to imitate. e. It can easily be outsourced. (easy) 5. According to Figure 2.pany Marketing System in the text, “ Factors pany Marketing Strategy, ” the center of the all marketing activity should be __________. a. publics b. suppliers c. stakeholders d. target customers (moderate)

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