rcelainCulturalTourismExplorationofShenhouTownLIUYang-lianInstituteofPlanningandDevelopmentofTouristCulturalResources,XuchangUniversity,Xuchang,Henan461000,ChinaAbstract:ShenhouTownisfamousforitsporcelainandancienttown,andhastheresourcebasicandmarketpotentialofculturaltourismdevelopment.Thetourismdevelopmentislate,thestartingpointislow,theproductsystemandscenicspacehasnotyetbeenformed.binewiththeactualsituationofShenhouTownJunporcelaincultureandancienttownoutlook,putsforwardtheideathatshoulddevelopJunporcelainculturetourismproducts,constructold-streettourismcenter,cultivateJunporcelainculturetourismmarket.Keywords:ShenhouTown;Junporcelaincullure;tourismdevelopment作者简介:刘m炼(1969-),男,湖南省双峰M•人,硕士,许昌学院历史文化勾旅游学院讲师。研究方向:资源评价与区域开发。联系力•式:13608487005,liuyanglian002@,河南省'许S市八一路88号许3学院历史文化与旅游学院,461000