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宜家家居开题报告

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07, (2):1-2 .Р[9] 白东蕊.论整合营销传播理论[J].山西科技,2007,(1).Р[10] 程华.宜家在中国营销的若干问题研究[D].中华论文,2001.Р[11] 徐剑敏,李雅榕. 宜家是如何成功的——瑞典宜家家居的观念营销案例[J]. 沪港经济, 2001, (7) 1-3 .Р[12]JIANG Fazhu,YANG Xiufeng. How to Construct Differentiation in Marketing and Management Based on IKEA [A]. 2008 Summit Internayional Marketing Management Conference. 2008 . Р[13] Philip Kotler. Marketing Management[M]. N.J. Prentice-Hall Inc ,2000.Р[14] Weng Jianming. Analysis and Management of the Value Chain of Business Incubators [A]. The 3rd International Conference on Product Innovation Management. 2008.Р[15] Enrico Baraldi. Strategy in works: Experiences from IKEA [J]. California Management Review, 2008, 50 (4) :1-28.Р[16] Catherine Petit. Ikea devient un adepte du street marketing [J]. Journal du Textile, 2008.Р指导教师意见Р 指导教师签字:Р 年月日

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