it to lower its prices and gain market share.Р28.Entrepreneurial marketingРEntrepreneurial marketing involves visualizing an opportunity and constructing and implementing flexible strategies.Р29.Formulated marketingРFormulated marketing involves developing formal marketing strategies and following them closelyР30.Marketing systemРMarketing system consists of all of the actors (suppliers, company, competitors, intermediaries, and end users) in the system who are affected by major environmental forces.Р31.Market-panyРMarket-pany spends most of its time focusing on petitor and customer developments in designing strategies.Р32.Marketing offerings: bination of products, services, information, or experiences offered to a market to satisfy a need or what. Examples include banking, airline, hotel.
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