ttp://wenku./view/864d17878762caaedd33d4c2.htmlРQ2: Assess McDonald’s internal environment utilizing the resource based view of the firm.РTangible Resources РFinancial resourcesРDepending on McDonald’s annual report, total revenues in 2010 is 24,075, in 2012 is 27,567, so it increase from 2010 to 2012. In 2010 franchised sales amounted to 61,147 and grew to 69,687 in 2012, sale is rising steadily. McDonald’ e has grown from 4,046 in 2010 to 5,503 in 2012. According to cash flow, we find it increased from 2010 to 2011, but then declined 186 million from 2011 to 2012. This drop does not affect to cover the cost of business activities, McDonald’s don’t have to borrow money for it. But in 2012 McDonald’ e, cash flow has slightly decrease, pany should pay attention to their financial statement.
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