hat are not being adequately satisfied by the products or services offered him today? It is the ability to ask this question and to answer it correctly that usually makes the difference between a pany and one that depends for its development on the rising tide of its economy or industry. 我们的事业应该是什么 And What Should It Be? 1. 但是决定将主要的能量和资源从旧产品转移到新产品, 换句话说, 决定让整个事业不再只是意外的产物, 必须以下列分析为基础:”我们的事业是什么?我们的事业应该是什么? But the decision to shift major energies and resources to new products and away from old ones, the decision, in other words, to make a business out of an accident should always be based on the analysis: “ What is our business and what should it be? ” 2. 创新而导致事业本质改变。 Changes in the nature of the business arising out innovation … 3. 生产力方面的考虑也可能激发事业本质的改变。 Productivity considerations, too, may
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