the participants ’ working memory. Participants were asked to remember a sequence of items. The teenagers who had grown up in poverty averaged about 8.5 pared to middle class students who averaged about 9.44 items. A Study with an Emic or an Etic Approach? ? Margaret Mead (1973): Investigated adolescents in Samoa, and found that they had gender roles similar to adults and that puberty was not a traumatic experience Studies with Emic or Etic Approaches? ? Ekman (1973) ? Yuki (2005) ? Cole and Scribner (1974) ? Bond and Smith (1996) Hofstede ’ s (1973) Cultural Dimensions Survey ? A survey on 100.000 employees from the pany IBM from 50 countries about morale in the workplace ? Identified key cultural differences between countries ? The different trends were called dimensions
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