$12.43. (up from $12.35 in 2006)?just-style估计2008年泳衣与沙滩衣全球平均零售价格为12.43美元。(2006年为12.35美元)Р7РThe Swimwear Market?泳衣市场РWhy the slow growth??为什么增速缓慢??the current uncertain economic situation?现今不确定的经济形势?long-term population stagnation?人口增长长期滞后?the shift in branded manufacturing to lower-cost countries.?品牌生产转移至低成本国家РMarks & SpencerР8РThe Swimwear Market?泳衣市场РThe future market?未来市场?Following the Beijing Olympics last year, the next major event for swimwear will be the London Olympics in 2012.?继北京奥运会后,下一个对于泳衣销售来说最大的盛事就是2012伦敦奥运会?Unit sales for 2012 will be 1,099m pieces, a growth of 41m units from 2008. ?2012年销量将达到10.99亿,比2008年增加4100万件Р9РThe Swimwear Market?泳衣市场РBranding diversity?品牌多样化?In the developed world, brands account for between 60% and 70% of the value of the market?在发达国家,品牌占有率达到60-70%Р10
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