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ESOMAR:2015全球市场研究业调查.pdf

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rowth rate (%)Рof turnover. РThe Canadian economy – with its natural Р See table 1.4 page 92 for country data.Рresource base (oil, natural gas, potash/Рfertilizer, etc.) and the lack of a housing boom Р– has been relatively well shielded from the Рrecessionary climate that began to affect the Р North America – Top three client sectorsРUS in August 2007.Р 2007 (%)РLooking at the top three client sectors in РNorth America, sales to media sector clients Р(24%), driven by the US market, continues to All other client MediaРstand out, accounting for a high proportion of sectors 24% Р 40% (+2)Рoverall spend pared to the global Рaverage of 14%.Р Fast moving Р consumer goodsР 20% (-1)Р Pharmaceutical & HCР 16% (-1)Р Percentage point changes in share of pared to Р 2006 are provided between brackets.

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