........92.2理论基础.................................................................................................................102.2.1旅游偏好的产生................................................................................................102.2.2旅游偏好与旅游决策的关系............................................................................112.2.3旅游偏好的影响因素........................................................................................133研究设计........................................................................................................................153.1构建研究模型..........................................................................................................153.2研究假设的提出......................................................................................................16VI