he more distant the zone, the higher the price. retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually ing like the conventional retailers they replaced. Whole-channel view Designing inter- national channels that take into account all the necessary links in distributing the seller’s products to final buyers, includ- ing the seller’s aniza- G-10 Glossary tion, channels among nations, and chan- nels within nations. Wholesaler A firm engaged primarily in wholesaling activity. Wholesaling All activities involved in selling goods and services to those buy- ing for resale or business use. Wo rd-of-mouth influence - munication about a product between tar- kot69185 _ glos . qxd 12/30/04 3:30 PM Page G - 10
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